Joel McHale and Ken Jeong Declare War Against Texting and Driving

By , April 21, 2010

The Teen Not-For-Profit DoSomething.org has teamed up with Sprint to encourage teens to stop Texting & Driving via Thumb Wars campaign; PSA stars Joel McHale and Ken Jeong

New York, NY (April 19, 2010)–With car crashes being the leading killer of teens in the US, it’s impossible to ignore the issue of texting & driving any longer. DoSomething.org and Sprint, through the Sprint Foundation, announce the launch of a campaign to combat this growing issue. “Thumbs Wars: Teens vs. Texting & Driving” empowers teens to join the fight, get their friends involved, and report back on how they’re taking a stand against texting & driving.

The campaign launches today and will run through the summer. During that time, teens can visit ThumbWars.org to learn how to help increase awareness about this important issue. On the site, teens can also order “thumb sock” to prevent them from texting & driving and enter a bumper sticker design contest to spread further awareness.

Funny men Joel McHale and Ken Jeong, co-stars from NBC’s hit series “Community,” star in the PSA , where they start a thumb war and encourage teens to join the fight against texting & driving. You can view the PSA atThumbWars.org.

“Texting & Driving is one of those issues that everyone knows is a problem, but few are actively doing something to stop it,” says Aria Finger, CMO at DoSomething.org, “We wanted to come up with a fun way for teens to get involved on this issue that would still make a real impact and put a stop to this dangerous practice.”

“In 2005, Sprint started a great nationwide program – Focus on Driving – with educators and law enforcement to educate young drivers on the importance of attentive driving,” said Debby Ballard, director of community relations for Sprint. “Five years later, as texting and other wireless activities have become a daily part of our lives, Sprint is proud to join DoSomething.org in this critical next step to get more teens engaged on the benefits of safe driving habits.”

Teens are encouraged to use thumb socks to spread awareness for the campaign through a variety of ways including giving them to their friends, keeping them in their car as a reminder, hosting a Thumb War tournament about the cause, or updating their Facebook profile with a photo of them wearing the thumb socks.

For more information on how teens are taking action, visit ThumbWars.org or DoSomething.org.

Source: NBC

Reblog this post [with Zemanta]

Leave a Reply

*

OfficeFolders theme by Themocracy