NBC gives new meaning to the phrase “green screen” next week, spreading a pro-environmental message across five of its prime-time entertainment programs.
“30 Rock,” where Al Gore takes a cameo role, leads the way. Environmental themes were also added to the scripts of “The Biggest Loser,” “The Office,” “Heroes” and “Community.”
NBC Universal’s three-year “green” campaign has largely focused on off-camera issues like making company facilities more eco-friendly. News and information programs have also been enlisted to do stories on environmental issues, but except for one “30 Rock” episode two years ago, the campaign hasn’t touched the prime-time lineup.

In the comedy “Community,” the college is renamed “Environdale.” College students think they’re hiring the band Green Day for a gig, and instead gets the Celtic combo Greene Daeye.

[Read the full story at AP]