Grab the Thursday comedy mantle by moving Monday hit Big Bang Theory to anchor the night.
Traditionally staid CBS is making the most dramatic move for the 2010-11 TV season. Seizing the opportunity to take over the Thursday-night comedy mantle, the network will move current Monday-night hit The Big Bang Theory—which recently landed a rich syndication deal and is averaging 14.1 million viewers and a 5.3 rating in the 18-49 demographic—to 8 p.m. on Thursday. It will lead into the new William Shatner comedy $#*! My Dad Says.
“Nothing is setting the world on fire [Thursday at 8 p.m.],” noted Kelly Kahl, senior executive VP of CBS Primetime.
Formerly the time slot of iconic NBC comedy Friends, this fall Big Bang will go head-tohead with NBC’s Community, a promising comedy that is still a long way from hit status. $#*! My Dad Says, based on the Twitter phenomenon, will be competing against NBC’s 30 Rock.
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